START YOUR BOARD JOURNEY HERE:
JOIN THE FALL MASTERMIND
A quick intro talk on the 5-Step Personal Branding process at Executive Women in Bio.
WHY YOU?
Work with the mastermind group to review and position your board bio and elevator pitch.
ACTIVATE YOUR NETWORK
Collectively discuss how to activate your strategic network and ideas for how to best jump-start the process.
SUPPORT ONE ANOTHER
Masterminds are a great way to develop a supportive community for the unique journey of board service.
INCREASE YOUR VISIBILITY WITH A BOARD FOCUSED APPROACH
HOW TO GET STARTED
First of all, you already have a Personal Brand
Like it or not, you already have a brand that is based on how people perceive you. It can also be a reputation that you have amongst those that know you.
Personal Branding is a verb
Personal branding is an intentional way of managing the perceptions people have about you. Personal Brand is a noun which refers to what the perception currently is.
Here are some myths about Personal Branding:
- You can develop a brand overnight by going viral
- Your reputation should speak for itself
- Being authentic means speaking and communicating exactly as you are
- Your brand should appeal to everyone
- Branding is for extroverts only
Let's debunk and co-create through the "Personal Branding Wheel":
- ALIGN: Think of your intrinsic motivations - what are your core values?
- AMBITION: Define your aspirational board brand: what it is and what it isn't.
- APPROACH: Target your positioning by thinking about how you will land the plane.
- ACTIVATE + AMPLIFY: Once you know your positioning and brand values, activate your messaging and start your campaign.
- ALIGN w Community: Find your community and identify those boards that can best align with your unique contributions.
Here is the perfect opportunity to join a community:
Sign up here: https://calendly.com/khuang95i/30min
Hi, I'm Coach Kelly
Why work with me?
In serving on two boards (American Money Management and Eagle Genomics), I have learned first-hand what it takes to be in the boardroom. More importantly, having co-chaired Women in Bio's Boardroom Ready program, I have seen hundreds of women successfully land their first board seat.
As your coach and mastermind facilitator, I look forward to helping you assess your own personal brand as a board candidate , activate your existing network to build awareness, and most importantly help create a supportive environment for you to thrive as a board member.
Why have a coach and a mastermind?
As most board journeys are unique and vastly different than getting a job (7x more difficult than a job search according to Nurole) having a guide can help you leverage our collective experiences and lean into the wisdom of the mastermind to help you problem-solve. Similar to high performing athletes, corporate leaders also need a team of coaches and advisors.
Could I learn the same thing at other board-readiness program at universities and elsewhere?
You can learn a great deal from those programs on the mechanics of board governance. It is the equivalent of getting your driver's license for board service. However, with our mastermind, you can learn practical ways of getting your first board seat and also leverage our combined network of advisors and advocates who are passionate about achieving gender equity at the boardroom level.
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