What are the 4 types of storytelling for influence/leadership?

Your Origin Story

This is the who we are story and it describes what it means to be us.

Examples: Marvel superheroes and Disney protagonists.

Your Vision Story

These stories give us a glimpse of the future we desire.

Examples: Science fiction and Star Trek.


Your VIA/Value in Action Story

These stories demonstrate how companies values show up in our organization.

Example: Zappos and how they create extraordinary customer experiences.

Your Failure/Work in Progress Story

These are change and learning stories. This is generally the hardest story to tell but has the potential to build culture and loyalty.

Example: Brene Brown.

How can I work on my own story?

Check out this example on Tedtalk: click here

Develop Your Own Storyboard: click here

Athena Attendees: Ready to start?

Write Your Own "HerStory" With This Free Storyboard Canvas

Send Me the Canvas

©2022 Coach Kelly Huang LLC